What Is Imagify?

Imagify is a plugin to optimize images for WordPress. There are several plugins for image optimization. Imagify is the most advanced image optimization plugin to help you resize and compress images. The plugin enables you to optimize images at one time with its asynchronous bulk optimization option.

You can optimize your images on the fly -the image will be automatically optimized at the best compression level. Recently Imagify able to convert images to newer image formats like WebP. Moreover, Imagify supports the optimization of picture formats like PNG, PDF, JPG, etc. To learn more about Imagify watch this video

How does Imagify work?

Imagify takes your images and sends them to its server to compress them. They have 2 levels of compression to lessen size: Smart and Lossless. While integrating with WordPress, you have the opportunity to switch between the two.

When you add the Imagify WordPress plugin to your site then you can upload images. You all uploaded images to the Imagify server and in this server, all work is done and next, you will get the image. Don’t worry about your image privacy because the Imagify server is cleared after some time. Moreover, Imagify keeps your original file or image because if you want to back the previous image then you can find it easily. So Imagify is a useful plugin for optimizing your images.

Earlier, I mentioned that there are two levels for image optimization.
In Smart mode, your images will be compressed without impacting the visual quality. When I optimize an image I see that there is no visual difference between the before image and the after image.
In lossless mode your pictures will be good no info will be lost. While the photos’ size is reduced, their quality remains unaffected.

How to Optimize Images with Imagify WordPress Plugin?

There are some steps to install and configure the imagify plugin. Now In this section, I will discuss step by step.
Step-1: Login to WordPress Dashboard and Install Imagify Plugin
Almost we know how to install any plugin. Now such way we install the plugin. WordPress Dashboard >> Plugins >> Add New >> Then in the search box search “imagify” and you will find it. Click the Install Now button and after installing the plugin you have to activate the plugin.

Imagify Plugin

Step-2: Activate your Account with the API key
After activating your account go to sing in section and place your email and submit. In your Mailbox, you will find the API key. Then click Enter your API key and place your API key and press enter then your account will be ready for further processing. Then click on Go to settings and configure the plugin.
Imagify Plugin API key

Step 3: Modify Imagify Plugin Settings

After clicking Go to Settings you will find General Settings. In this section here are three options such as:
(i) Auto-optimize Images on upload: It is used to automatically optimize your images when you upload to WordPress. You have to check mark it.
(ii) Backup Original Images: If you want to keep your original images in a separate folder before processing then you have to check mark it.

(iii) Lossless Compression: By default,
image optimization is smart compression. If you want to use lossless compression then you have to check mark it.

Imagify Configure
Optimization WebP Format
If you create WebP versions of images you have to check mark then in Media Library check mark Resize larger images which pixel you need. Then you have to click ADD FOLDERS and select your folder. After all click SAVE & GO BULK OPTIMIZER then your plugin is ready for image

Imagify Configure

Key Features of Imagify

Imagify is one of the best image compression tools. Imagify has some special features that are apart from other image optimization plugins. It can compress images without losing their ratio and quality. Now I explore some special features of Imagify.

  1. Smart Compression: Imagify default compression is Smart Compression. This compression always maintains its quality and balanced performance. In a word, we can say that by Smart Compression Images are optimized automatically.
  2. Lossless Compression: If you want to optimize your images highly you can use Imagify advanced algorithms. With this lossless compression, you can compress your images without any loss.
  3. Image resizing: Imagify can resize your images to the dimensions you need, which can make your website faster than previously.
  4. WebP Conversion: Imagify can convert your images to the WebP format. It reduced your image file by 80%. As a result, your website would be faster.
  5. Image backups: If you want to keep your original images before compression you can do that.
  6. Automatic compression: Imagify can automatically compress images when you upload this to your website which saves you time and effort. Moreover, you can also compress images in bulk to optimize your entire image library at once.

Imagify’s performance and result.

Now I am discussing the performance of Imagify. So for that, I choose a photo from my gallery and upload the photo on the Imagify server. The original photo and optimized photo are given below. Here the original image size is 1.8 Megabyte. After compressing the image size is 354.4KB. The image is compressed at 81.22%. . Image quality remains unchanged.

Imagify Original Photo Imagify Optimized Photo
The image on the left is the original image (1.8 MB) and the image on the right is the optimized image (354.4 KB). So, if you optimized the image as a result your website would be faster than before.

Imagify Pricing

$0.00 /month$9.99 /month$4.99 /month
200 MB/ Per MonthUnlimited/ Per MonthUnlimited/ Per Month
Try ImagifyTry ImagifyTry Imagify
Imagify Price

Pros and Cons of Imagify

Pros of Imagify

  1. Creates WebP images
  2. Offers free plan
  3. Outstanding Interface
  4. Bulk Optimization

Cons of Imagify

  1.  Offers no integrated CDN
  2.  The free plan has some limitations


There is no doubt that Imagify is a great plugin. When I optimized the image the plugin gives me well results. I am satisfied with the result. But there are some limitations such as imagify has no CDN. Don’t worry about CDN you can use RocketCDN.
I hope Imagify will concern about this issue.
By using this I recommend you to use this plugin and optimize your image. As a result, your website will be faster than previous. So, I recommend you start your free trial.

FAQ (Frequently Asked Questions) :

What formats can you optimize?

Imagify can optimize JPGs, PNGs, PDFs, and GIF formats.

How long are images stored by Imagify?

If you use a free account then it’s stored for 24 hours and If you use paid subscription then it will store unlimited time.

Does Imagify offer a free plan?

Yes, Imagify has a free plan and Imagify permits you to use this up to 20MB every month.

Can I restore pictures after compressing?

Yes, If you activated the Backup option

When the Image is processed then is it slow down your website?

No, because Imagify processes the pictures on its own server.

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